A few weeks ago, I was flying home from Boston after a day-long meeting. As we lifted off, Sarah, my co-worker, and I were chatting about all things Sleep Number, including how excited we were to get back to our own beds. I know …when you work at Select Comfort, you change. Select Comfort people talk about Sleep Number beds like most people talk about their kids. I think there is a joke in there somewhere about Kool-Aid, but I’m not that clever.
Anyhoo, this nice gentleman sitting next to us starts asking questions about mattresses. We didn’t think it odd at all. The three of us had bonded because we were in the exit row and needed to devise a plan in case of an emergency. Sarah would block panicky people as this man and I pulled the door open and inflated the slide. We were prepared!
This nice man had a ton of questions, even though he had JUST purchased a mattress a few weeks ago. It was obvious he was suffering from a little buyer’s remorse. He hadn’t been in the market for a mattress for several years, so had no clue how much to spend. He ended up buying a mattress for about $2,000 …and didn’t like it. It was an innerspring with a bunch of comfort layers on top. He did consider the Sleep Number bed for a moment, but thought that it was too expensive.
Urban myth!! I told him that Select Comfort offers queen mattress sets starting under $1,000. Plus, we have financing and great promotional offers. I know a look of shock when I see it. We talked a little bit more about his back pain. We also discussed how his wife likes a softer mattress and he likes a firmer mattress. It was apparent that a Sleep Number bed would have been perfect for he and his wife. He hinted strongly that he would buy a Sleep Number bed in the next few years as he knew his innerspring wasn’t going to last very long. And, when we landed, he sent a text message to his daughter about Select Comfort beds. Apparently, she was in mattress-buying purgatory, trying to determine which bed to buy. He wanted her to check out a Sleep Number bed before making a final decision. What a good dad!
I completely understand how people may believe our beds are expensive, but I think that’s a misconception. I’m on a mission to bust that myth, and I am hoping that you can be my co-horts in debunking it. If you hear people say that our beds are too expensive, point them to this post. And feel free to respond with all of the ways you save money as a result of your Sleep Number Bed: needing fewer trips to Starbucks, saving money on trips to the Chiropractor, saving money on going out to the movies when you prefer to watch one from your cozy bed. . .
By the way, our flight attendant also owned a Sleep Number bed and loves it. I am convinced that’s why Sarah and I got extra packets of pretzels and entire cans of soda!