Sarah Reckard has always loved sleeping, marketing and numbers – and she’s excited her ‘day job’ now encompasses three of her passions. Needless to say, she was more than eager to find her Sleep Number setting (she’s a 35) with her accounting-enthused husband (he’s a 40).
Prior to joining Select Comfort as a public relations specialist in October of 2008, Sarah was always interested in sleeping behaviors and its effect on ones life. Sarah spends much of her time at Select Comfort dedicated to brand and product public relations and new media outreach.
Before assisting Select Comfort with its PR efforts, Sarah was an assistant account executive at a marketing agency in Minneapolis called Risdall Marketing Group. She was part of its public relations team and worked on grassroots campaigns, engaged media, assisted with the coordination of trade shows and media kits, optimized media materials and integrated new media into existing campaigns.
Sarah was also employed at a public affairs PR agency and she “cut her teeth” as a reporter for her hometown newspaper. In these roles, she developed a passion for telling stories and making a difference in people’s lives – two jobs she is very excited to do at Select Comfort.
Sarah graduated magna cum laude from the University of Minnesota-Twin Cities and received a Bachelor of Arts degree in Journalism and Strategic Communication. She lives in Minneapolis with her husband and their spunky cat, Ryder (he’s a 35).
