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YOUR SEARCH FOR THE PERFECT BED PILLOW ENDS TODAY!

The average consumer has seven spare bed pillows stashed away in their closets, and research tells us that 54% of consumers plan to purchase a new bed pillow in the next 12 months (Louisville Bedding Company May 2008 Survey). Why? Simple, they have not yet found the perfect pillow!

Our last beds.com poll showed that 57% of you are side sleepers, 13% stomach sleepers, 9% back sleepers and 22% sleep in all these positions. Did you know there are different bed pillows based on the position you sleep?

Sleep Number by Select Comfort offers the perfect solution with the launch of Pillow[ology] Create Your Perfect Pillow. The most unique bedding accessory product Select Comfort has ever launched, Pillow[ology] lets you personalize your very own bed pillow to truly enhance your sleep experience. Whether you prefer a down pillow, foam pillow, or contour pillow, Pillow[ology] lets you mix and match materials to create a single bed pillow or pillow set to suit your exact preferences. This patented Sleep Number exclusive is so unique that no other retailer can deliver this exciting experience!

You can solve your bed pillow woes and create the perfect pillow in three simple steps:
Step 1: Choose your outer comfort (down, down alternative, memory foam and anti-microbial silver)
Step 2: Choose your inner support (down, down alternative, feather, memory foam classic, memory foam contour, and anti-microbial silver)
Step 3: Choose your protector to extend the life of your pillow (cotton, anti-microbial silver and In Balanceâ„¢ fabric designed to reduce body temperature swings)

These innovative pillows retail between $90 and $190 and can only be found at Sleep Number by Select Comfort retail stores, or online at www.sleepnumber.com.

Customers have already started raving about Pillow(ology) Create Your Perfect Pillow. Click below to read more, or check out feedback from reporters who tested our new Sleep Number Memory Foam Bed and their own bed pillow creations, in our previous post. Here is a bit more feedback on the new Pillow(ology) Create Your Perfect Pillow:
SheKnows.com
SocialDiva.com

Here are some quotes from an in-home study during the product’s soft launch:
-I can honestly say it is the best pillow I’ve ever had.
- “I love it! It was a great experience and quite unique.
- “The pillow and the bed go hand and hand. With both of them it’ choice. It’s the same concept.
- “I love the concept of creating a custom pillow because it makes it feel special to you, one of kind.
- “I like the interchangeability over the life of the pillow. You can buy a new insert and get your pillow back.

With the freedom to Create Your Perfect Pillow, how would you customize your bed pillow? What do you like and dislike about all the pillows you have in your closet? (And how many do you have?) Tell me about your pillow woes, what do you want to see in your new pillows? If you have had the opportunity, share your experience in creating your perfect pillow.

I’m looking forward to getting your feedback about Sleep Number’s new pillow program.